Top Digital Marketing Strategies for 2019
The internet has created a new world of opportunities and challenges for companies. With the growth of online activity, companies have had to focus more resources on reaching potential customers where they are spending their time. This means developing online marketing and sales tools that attract customers and keeps them focused on the company’s brand, products and services.
There are a variety of digital marketing strategies and tools that have emerged as being very effective. As we enter 2019, companies need to utilize these effective digital marketing strategies to increase business revenues.
When most people search for a product, service, or subject, they utilize an online search engine like Google, Bing, or Yahoo. In fact more than 70% of all searches go through one of these top search engines. A user selects a keyword that is placed in the search engine, the search engine then uses algorithms to match with the keywords entered.
How searches are conducted vary from one search engine to the next however, there are common formulas that bring webpages to the top of the search. Search can be a very important marketing tool for companies, but with billions of web pages online, there’s the challenge of getting your company’s web page to the top of a search.
Search engine optimization or SEO is a series of tools and strategies that work to get a company’s web pages to the top of search engines like Google. Enterprise SEO is a much more focused approach to SEO.
An Enterprise SEO company will devise an SEO strategy that includes free and paid SEO and focuses on getting your web page to the top of search and also positioning your brand in a positive light with potential customers. Companies that are serious about growing their businesses should engage with an Enterprise SEO provider to create and manage their SEO strategy.
At one point blogging was the most important type of digital marketing and everyone was told that they needed to start a blog. Like with so many things in the digital world, the results of blogging have not fully materialized, but blogs still remain an important part of the digital marketing spectrum.
Companies should utilize blogs to present customers and potential customers with content that is relevant to their lives and interests. The strategy is to develop a rapport with this group and keep them connected to your blog and your brands. Companies have to be careful about using any hard sell tactics and instead rely on creating camaraderie and providing benefits for those frequenting the blog.
Social Media Marketing
For the foreseeable future, social media marketing will remain at the center of digital marketing. More than two and a half billion people around the world participate in social media and spend time on platforms like Facebook, Twitter, Instagram, and Youtube.
They frequent these sites to be entertained, share their opinion, connect with friends and make new ones, and to discover the hot new trends.
Companies can utilize these captive environments to introduce themselves and their products and services. Social media marketing requires a very specific type of approach that focuses on relationship building and comfort. For those companies that get it right, they can gain loyal followers that turn into customers.
Smart companies will utilize a mix of these top digital marketing strategies to increase their bottom lines in 2019.