Secrets Revealed: How to Create the Perfect Cocktail Club
Putting up a successful cocktail club, such as in the case of Regent Cocktail Club, is never an easy feat. More than the financial investment, you need to have special skills to manage the business and take it to new heights. If you plan to establish a cocktail lounge, keep on reading and learn from the secrets we will be sharing to help you craft a success story.
Plan the Menu
The menu of the club is important because it will set you apart from the rest. This is going to give people the reason to go to your place and not to your competitors. From the classic cocktails to the more inventive mixes, make sure that the drinks will paint a smile on the faces of your patrons. Find a drink that will be your specialty, which means that you should do it in a special way. More than the drinks, see to it as well that you have the foods that will complement the cocktails you are serving.
Find the Perfect Location
The best neighborhood, sports, dive, and rooftop bars in Buckhead are strategically-located, making them easy to access. With this, when planning a cocktail club, one of the first considerations would be foot traffic. Think about your target market and see to it that they frequent the area. Also, study the competition and see to it that there is still space for you in the vicinity where you plan to open your business.
Hire the Right People
The people are the best assets of a business, even in the case of a cocktail club. Pay attention to your hiring process to be sure that you will have the best people who will represent the business. Among others, one of the most important would be the bartender or mixologist. He or she will be the one responsible for making the star of the club – the cocktails. From the kitchen staff to the wait staff, you should also be careful when choosing who to hire.
Find the Right Price
Setting the right price is another key to the successful operation of a cocktail bar. You should conduct a research to determine how much your customers are willing to pay, as well as the prices of your direct competitors. Low price is often associated with low quality. On the other hand, if it is too expensive, you might lose your customers.
Establish Loyalty
To build a profitable business, one of the most important is to have a loyal clientele. Think of ways to be able to transform your patrons into regulars. Even if you increase prices, your loyal customers will still patronize your cocktail club because they have already built a relationship with the place.
Establishing a successful business can be quite a challenge, especially a cocktail club. Take note of the things that have been mentioned above to increase the likelihood that you will be on the top of the game even as a new entrant on the market.
